Considered the #1 influencer in the world in CRM and CX by the Thinkers360 network and elected among the 30 Customer Service gurus in the world by the Global Gurus site. Heverton Anunciação has been a juror for customer service awards. He is one of the world's leading authors, consultants, speakers and writers on CRM, CX and Data Science.
Join us Sept 12 at 19:30cest
Courses and mentorships are important resources also to train a speaker. However, what if you used real data to read the needs of the market and from there become an authority in that subject? This is what I have been doing since 2006. Whether it's creating the world's first couples therapy app, creating books or content that solves corporate pain, etc. In this talk, I will present how studying data can bring wonderful insights to the creation of the speaker's persona. And using story telling techniques to show this data, the speaker wins over the audience and we end up becoming an authority. I hope to show in my lecture 3 conclusions: First) Study the data, but don't fall in love with it; Second) Find digital wisdom from data, not just information; Third) Spread this news to the press and contractors, and they will spread it to the world.
He is the founder of a marketplace called University of Consumer (www.universidadedoconsumidor.com.br) with many content for you to check out.
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